Industry

B2B Beauty

My role

Creative Designer & Product Photographer

My team

Director of Marketing, Senior Creative Designer, Creative Designer (myself), & Marketing and Events Coordinator

Overview

FusionPKG is a leading industry player, specializing in skincare and color packaging, turnkey solutions, and innovative product development.

Working in-house, I managed visual designs and photography to elevate FusionPKG and cobrand (FusionPKG BeautyLab), drive marketing performance, and achieve organizational goals within the beauty space.

Key contributions and responsibilities

• Spearheaded a complete brand and site redesign, guiding visual design, information architecture, interaction design, and content updates to build a modern-looking website that significantly enhanced the user experience (UX) and user interface (UI).
• Developed and implemented brand and photography style guides for consistency as well as established standard operating procedures to bolster quality and efficiency.
• Created design solutions for digital, email, and social campaigns, producing collateral spanning advertising, photography, product renderings, and graphics that helped attract and retain customers and close deals to drive business growth.

Noteworthy

During my tenure at FusionPKG, I collaborated with several luxury and indie beauty brands such as Too Faced, Urban Decay, Tarte, Drunk Elephant, Estée Lauder, and L’Oréal on designing product packaging artwork and deco.