ZYYAH, Hello Covered, & Certus Title • Cobranded Site Design

Leading marketing ux design for home and real estate products

Start Up Growth

Marketing & business strategy

Overview

ZYYAH is the Dallas-based PropTech and Insurtech start-up changing the real estate industry by placing the power of homeownership in the palm of its user's hand.

My role

UX/UI Designer & Visual Designer

My team

Head of Marketing, Digital Marketing Manager, Brand Manager, Content Marketing Manager, & UX/UI Designer (myself)

I synchronized the design board with the Marketing teams Agile 2-Week Sprint methodology to manage ux design tasks.

Problem

The organization lacked a cohesive brand and user experience for all three business units.

Pain points

• Inconsistent branding, messaging, and fragmented customer experiences.

• Lack of cross-selling and upselling opportunities.

Marketing goals

• Establish a consistent brand identity and enhance customer experience.

• Increase cross-selling and upselling opportunities.

• Strengthen brand reputation, recognition, and drive business growth.

Business impact

• Designed responsive sites for all three brands, substantially improving user experience, user interface, and engagement.

• Executed a complete website redesign for Certus Title in a week, securing investors' praise.

• Increased market share and business growth.

ZYYAH

Home Companion App

Certus Title

Mortgage & Title

Hello Covered

Home Warranty & Insurance

The harmonious blending of styles was of utmost importance as it creating a unified user experience, strengthening the brand identity and fostering familiarity for users navigating between the different business units' websites.

ZYYAH

Style guide & website

I successfully developed a comprehensive style guide and website for ZYYAH, incorporating purple and black as the primary colors and utilizing the elegant Sofia Pro font. By consistently tying these elements into the Certus Title and Hello Covered style guides, I ensured a cohesive and co-branded appearance across all websites.

Responsive pages designed and shipped:

Home, About, Our Story, Contact, Blog landing/article, Press landing/article, Navigation, & Footer

Logos & icon

Color palette

Typography

Iconography

Buttons

Style guide & website

For Certus Title, I created a style guide and website using purple and teal as primary colors and used the same Sofia Pro font. While aligning ZYYAH’s overall aesthetics, I introduced a distinct logo and brand identity for subtle differentiation. This approach maintains visual coherence while establishing the website's identity, balancing brand consistency and individuality.

Responsive pages designed and shipped:

Home, About, Partners, Team, Careers, Resources, Contact, Navigation, & Footer

Logos & icon

Color palette

Typography

Iconography

Buttons

Hello Covered

Style guide & website

For Hello Covered, I created a style guide and website using purple and blue as primary colors and introduced Epilogue as a new font. I made a separate logo and brand identity with a distinct style, establishing a unique presence. This balance allows the website to have a cohesive visual appearance while simultaneously standing out, achieving familiarity and uniqueness.

Responsive pages designed and shipped:

Home, About, Partners, Insurance, Warranty, Warranty Comparison, Contact, Blog landing/article, Navigation, & Footer

Logos & icon

Color palette

Typography

Iconography

Buttons

Learnings

One valuable lesson I learned from this experience is that while speed is crucial, it's essential to prioritize both quality and cohesiveness when creating cobranded websites.

Striking a balance that accommodates project time constraints while delivering a valuable and cohesive user experience is key. Rushing the process without considering these factors can result in a subpar outcome.

By emphasizing a mindful equilibrium, I learned how to meet deadlines while ensuring the websites maintained a high standard of quality and provided a seamless cobranded experience for users.